Viktor&Rolf crushed this territory with Idea ads for their Flowerbomb Ruby Orchid fragrance. Create content that feels deeply personal, such as ‘a day in the life’ or ‘get ready with me’.

You can work with brand ambassadors, creators, customers-or even your own employees.

Four proven strategiesīring your brand to life through the first-person perspective. To get you started, here are four creative territories that we recommend to help jumpstart your next Idea ad campaign.

Try to give every Idea ad a distinct beginning, middle and end. Everything that people need to shop for, or try your idea is right in the Idea ad itself-so people can take action straight away. You can also fill out a final detail page with helpful info such as recipe ingredients, craft supply lists or other tips that people need to bring your idea to life. With Idea ads, you can mix videos and images together in an immersive, full-screen format. They’re the promoted version of Idea Pins, with paid media to increase distribution. Idea ads are the newest way for you to connect with people on Pinterest. What if you could help to turn their aspirations into reality? People come to Pinterest seeking inspiration.

Pinterest idea ads